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Cards In This Set
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What are the major challenges facing Wal-Mart, Carrefour and Tesco in the Chapter 2 opener?
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The superstore and hypermarket formats do not always work in Latin America and Asia AND The size of the Latin American and Asian markets are attractive, but they are complex in nature and are very different from European and North American markets
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Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.
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nonverbal communications
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Robert is fifteen years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n) _____.
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Sanction
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_____ is based on the cost of a standard market basket of products bought in each country.
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Purchasing power parity (PPP)
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Charmaine is a member of a junior miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.
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Etiquette
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Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?
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Individualism
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Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?
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Monochronic
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Which of the following statements is FALSE regarding cross-cultural marketing
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While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
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