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Related Flashcards
Cards In This Set
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a set of business activities that adds value to the products and services sold
to consumers for their personal or family use
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Retailing –
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is a business that sells products and/or
services to consumers for personal or familyuse.
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A retailer
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Examples of Retailers
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Kohl’s, Macy’s, Wendy’s, Amazon.com, Jiffy Lube, AMC Theaters, American Eagle
Outfitter, Avon, J.Crew
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Firms
that are retailers and wholesalers -
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Sell
to other business as well as consumers:
Office Depot, The
Home Depot, United Airlines, Bank of America, Costco
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Four P's of of marketing
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Product, prices, promotion, distribution
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Distribution channel
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Manufacturing > wholesaler > Retailer > consumer
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A Retailer’s Role in a Supply Chain
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NRetailers are the final business within a
supply chain which links manufacturers to consumers.
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is a set of firms that make and deliver a
given set of goods and services to the ultimate consumer.
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NA Supply Chain
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firm performs more than one set of
activities in the channel
Ex:
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Vertical Integration –
ex:retailer invests in wholesaling or manufacturing |
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– retailer performs some
distribution and manufacturing activities
Ex:
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Backward Integration
ex: JCPenney sells Arizona jeans (Private Label) |
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manufacturers undertake
retailing activities
Ex:
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Forward Integration –
Ex: Ralph Lauren (New York Jones, Liz Claiborne) operates its own stores |
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Large retailers engage in both
Ex: |
Wholesaling and retailing
Ex: Wal-Mart, Lowe’s, Safeway, Brown Shoe Company |
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Retailers add
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Significantly to the prices consumers face
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How Retailers Add Value
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■Provide
Assortment
■Break Bulk ■Hold Inventory it ■Offer Services |
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Buy other products at the same time
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■Provide
Assortment
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