MKTG 310--Exam One

The activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large

The trade of things of value between buyer and seller so that each is better off after the trade

People with both the desire and the ability to buy a specific offering

One or more specific groups of potential consumers toward which an organization directs its marketing program

A cluster of benefits that an organization promises customers to satisfy their needs

Social, economic, technological, competitive and regulatory forces that are uncontrollable

The unique combination of benefits recieved by targeted buyers that includes quality, convenience, on-time delivery, and both before and after sale service at a specific price

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers

The idea that an organization should strive to satisfythe needs of consumers while also trying to achieve the organization's goals

Continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value

The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace

The internal response that customers have to all aspects of an organization and its offering

The view that organizations should satisfy the needs of consumers in a way that provides for society's well being

A bundle of physical, service, and symbolic attributes designed to enhance buyers' want satisfaction that is received in an exchange