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Related Flashcards
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Cards In This Set
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By___the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
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Differentiation
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When a company identifies the parts of the market it can serve best and most profitably, it is practicing _______
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Market Targeting
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Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ____
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Loyalty status
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In general, a company should enter only segments in which it can ___ and ___.
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Serve best and most profitably
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Which of the segmenting strategies carries higher than average risks in consumer markets?
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Age and life cycle
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When a company interacts one on one with large number of customers to create customer unique value by designing products and services tailor made to individual needs, it is following_____.
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Individual marketing
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One of the following is not a drawack of local marketing Can you locate it?
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Drive up marketing cost, logistic problems, mess up product message
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In order to make positioning effective the brand's ____ and ____ must be implanted in the customers' minds.
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Price and orientation
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We define a ____ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
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Product
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____are a form of product that consists of activities, benefits, or satisfactions offered for sale taht are essentially intangible and do not result in the ownership of anything.
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Services
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Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the_____, which addresses the question, "What is the buyer really buying?"
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Core customer value
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____ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products.
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Consumer products
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_____ are less frequently purchased consumer products and services taht customers compare carefully on suitability, quality, price and style. Consumers spend much time and effort in gathering information and making comparisons
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Shopping products
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___consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.
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Organization marketing
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Developing a product or service involves defining the benefits taht will offer. These benefits are communicated and delivered by ___ such as quality, features, and style and design.
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Product attributes
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