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Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
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Most new product ideas are rejected during _______
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Screening
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Business analysis involves assessing a product’s potential _______
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Profitability
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During product development, a(n) _______ is tested to reveal how a consumer perceives its intangible attributes
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Prototype
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_______ is a launch of a product in areas that represent the potential market
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Test Marketing
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_______ is the full introduction of a complete marketing strategy
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Commercialization
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_______ products are for household or family use
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Consumer
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Furniture, sporting goods, and clothing are examples of _______ products
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Shopping
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Ethnic foods and designer clothing are examples of _______ products
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Specialty
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A _______ is a group of closely related products that are similar because of a similar marketing strategy
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Product Line
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A _______ is all the products offered by an organization
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Product Mix
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Product sales peak in the _______ stage
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Maturity
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The _______ stage is characterized by severe competition and heavy expenditures
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Maturity
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A _______ is a legally protected brand
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Trademark
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The Nike swoosh is an example of a _______
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Brand Mark
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Kellogg’s and Toyota are examples of _______ brands
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Manufacturer
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