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Organizational culture
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Complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business
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Strategic entrepreneurship
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Taking entrepreneurial actions and using a strategic perspective 1st word: determining the best way to manage a firm's innovation efforts
2nd word: identifying opportunities to exploit through innovations |
Corporate entrepreneurship
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Use or application of entrepreneurship within an established firm
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Entrepreneurship
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The process by which individuals, teams, or organizations identify and pursue entrepreneurial opportunities without being immediately constrained by the resources they currently control
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Entrepreneurial opportunities
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Conditions in which new goods and services can satisfy a need in the market
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Schumpeter's types of innovative activities (3)
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1. invention
2. innovation 3. imitation |
Invention
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Act of creating or developing a new product or process
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Innovation
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Process of creating a commercial product from an invention
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Imitation
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The adoption of a similar innovation by different firms
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Entrepreneurs
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Invidiuals, acting independently or as part of an organization, who perceive an entrepreneurial opportunity and then take risks to develop an innovation to exploit it
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Entrepreneurial mind-set
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Person values uncertainty in the marketplace and seeks to continuously identify opportunities with the potential to lead to important innovations
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International entrepreneurship
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A process in which firms creatively discover and exploit opportunities that are outside their domestic markets in order to develop a competitive advantage
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Types of internal innovations using R&D activities (2)
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1. incremental innovation
2. radical innovation |
Incremental innovation
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Build on existing knowledge bases and provide small improvements in the current product lines; evolutionary and linear in nature; more frequenty because: cheaper, easier and faster to produce, less risk
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Radical innovation
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Provide significant technology breakthroughs and create new knowledge; revolutionary and non-linear; contribute more significantly to ear above-average returns but more risky
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