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Reputation
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-reflects the prominence of its brand in the minds of the public and the perceived quality of its goods and services
-an intangible asset that can take a long time to build and can break quickly |
Trust
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-the willingness to be vulnerable to a trustee based on positive expectations about the trustee's actions and intentions
-reflects a willingness to take a risk and "put yourself out there" even though doing so may be met with disappointment |
Justice
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-the perceived fairness of an authority's decision making
-when employees perceive high levels of justice, they believe that decision outcomes are fair and that decision making processes are designed in a fair manner |
Ethics
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-the degree to which the bahaviors of an authority are in accordance with generally accepted moral norms
-when employees perceive high levels of ethics, they believe that things are being done the way the "should" or "ought to be" done |
3 different factors in trust
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1) disposition based
2) cognition based 3) affect based |
Disposition based trust
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-your personality traits include a general propensity to trust others
-trust has less to do with a particular authority and more to do with the trustor -people with high trust propensity |
Trust propensity
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-a general expectation that the words, promises, and statements of individuals and groups can be relied upon
-"faith in human nature" -trust propensity is a product of both nature and nurture, and also what country we grew up in (U.S. has a relatively high trust propensity) |
Cognition based trust
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-trust that is rooted in a rational assessment of the authority's trustworthiness
-after getting to know a figure, we have enough knowledge to gauge the authority's trustworthiness, or the characteristics of a trustee that inspire trust, which helps us develop cognition-based trust -this trust is driven by the authority's "track record" |
3 ways that we gauge an authority's "track record"
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1) ability
2) benevolence 3) integrity |
Ability
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The skills, competencies, and areas of expertise that enable an authority to be successful in some specific area
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Benevolence
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-the belief that the authority wants to do good for the trustor
-when authorities are perceived as benevolent, it means that they care for employees, are concerned about their will-being, and feel a sense of loyalty to them |
Integrity
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-the perception that the authority adheres to a set of values and principles that the trustor finds acceptable
-when authorities have integrity, they are of sound character -integrity conveys an alignment between words and deeds-a sense that authorities keep their promises, "walk the talk", and "do what they say they will do" |
Affect-based trust
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-trust that depends on feelings toward the authority that go beyond any rational assessment
-more emotional than rational - not rooted in reason -we trust because we have feelings for the person in question; we really like them and have a fondness for them -these relationships are characterized by a mutual investment of time and energy, a sense of deep attachment, and the realization that both parties would feel a sense of loss if the relationship were dissolved |
Justice
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Justice rules provide observable behavioral data that the authority might be trustworthy
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4 dimensions of justice:
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1) distributive justice
2) procedural justice 3) interpersonal justice 4) informal justice |