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Stakeholders
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The people whose interests are affected by an organization's activities
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Internal Stakeholders
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Consist of: Employees
owners
board of directors or board of trustees
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Board of Directors or board of trustees
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Members who are elected by the stockholders to see that the company is being run according to their interests
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External Stakeholders
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people or groups in the organization's external environment that are affected by it
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The task environment
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Consists of 11 groups that present you with daily tasks to handle - costomers- competitors-suppliers-distributors-strategic allies-employee organizations-local communities-financial institutions-gov regulators-special interest groups - mass media
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Customers
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Those who pay to use an organization's goods or services
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Competitors
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People or organizations that compete for customers or resources
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Suppliers
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A person or an organization that provides supplies –that is, raw materials, services, equipment, labor, or energy –to other organizations
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Distributors
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A person or an organization that helps another organization sell its goods and services to customers
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Strategic Allies
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Describes the relationship of two organizations who join forces to achieve advantages neither can perform as well alone
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Employee Organizations: Unions & Associations
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Labor unions represent hourly workers; professional associations represent salaried workers
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Local Communities
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Families and people in the surrounding area that are benefited by the organization
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Financial Institutions
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Banks insurance companies and credit companies that loan money to the organization
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Government Regulators
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Regulatory agencies that establish ground rules under which organizations may operate
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Special-interest groups
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Groups whose members try to influence specific issues
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