Marketing Chapter 1, 2, 3, 4 Flashcards

Prepare for the Marketing Chapter 1, 2, 3, 4 exams in a brief manner with these flashcards and revise the concepts related to it. Learn the important terms, definitions, and much more briefly with these flashcards quizzes. Be prepared for Marketing Chapter 1, 2, 3, 4, and master this topic with ease and fun by attempting Flashcards quizzes.

10 cards   |   Total Attempts: 189
  

Cards In This Set

Front Back
describe the communication process
sender is a source of communication where they attempt to convey a message to the receiver. An effective message accomplishes the following: gains the receiver’s attention, achieves understanding by both receiver and sender, stimulates receiver’s needs and suggests appropriate method of satisfying needs.
Ethical dilemmas in communication?
Plagiarism, selective misquoting, misinterpreting figures.
advantages and disadvantages of teams
Advantages: increased information, diversity of views, accepting solutions, performance levels; Disadvantages: groupthink, hidden agendas, free riders, high costs.
effective listening techniques
Receiving, Decoding, Remembering, Evaluating, Responding.
differences between different aspects of non-verbal communication?
Facial expressions – you can usually tell if someone is listening by their facial expressions; gestures and posture -- open or closed stance; personal appearance – facing square and open to what you are saying; touching behavior – sympathy for what you are saying; use of time and space – not looking like they want to break away from the conversation.
describe some of the cultural and communication differences with a diverse, global workforce
Language barriers are evident, value and belief systems could get in the way of communication, nonverbal signals will have different meaning to other cultures.
How can you write to avoid cultural problems
Speak and write clearly, respect communication styles, help others to understand.
describe the 3-step Writing Process
Planning – plan what you are going to write (50%); Writing – write down what you have planned (25%); Completing – complete what you have written (25%).
advantages and disadvantages of the different media: oral, written, visual, electronic?
Oral: Advantages – immediate feedback, ease of interaction, rich nonverbal cues, emotional content; Disadvantages – minimal participation, nonpermanent, reduced control, no editing or revision. Written: Advantages – Message control, audience reach, permanent record, minimize distortion; Disadvantages – Delayed feedback, lacks nonverbal cues, creation and distribution, preparation and production. Visual: Advantages – Expedite communication, less intimidating, assist audience; Disadvantages – Learning curve, preparation time, transmittal and storage. Electronic: Advantages – Delivery speed, audience reach, multimedia, accessibility; Disadvantages – Overuse, privacy issues, security risks, productivity
When would you use a direct approach or an indirect approach
Direct approach – to give routine news, good news or send good will. Indirect approach – to give bad news or to be persuasive.