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Related Flashcards
Cards In This Set
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Define communications
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The creation and use of symbol systems that convey info and meaning
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What is a culture map?
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Shows many connections from one culture point to another, and can appreciate a range of cultural experiences
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Define mass communications
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The process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels, new AND old
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What is the Socratic Method?
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Making arguments through public conversation and debates
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Who invented the printing press?
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Johannes Guttenburg
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What was the first mass media product?
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Books
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What changes did the printing press make?
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1. Replaced hand-made copied texts
2. Duplication could be done rapidly 3. Faster production made books more affordable |
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What changes did the telegraph bring?
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Fast, "private" communication between 2 individuals; also good for emergencies
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What are the 5 periods in development of mass media?
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1. Oral (Local)
2. Writing (Regional) 3. Printing (National) 4. Electronic (International) 5. Digital (Global) |
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What are the elements composing the Linear model of Communications?
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Senders who transmit messages through a mass media channel to large groups of receivers. In the process, gate keepers function as message filters. This process allows for feedback.
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Know the concerns critics have regarding popular culture
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1. An ability to appreciate fine art
2. Exploiting high culture 3. A throw-away ethic 4. A diminished audience for high culture 5. Inhibiting political discourse and social change |
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What is the difference between modern and post-modern values?
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Post-modern: populism, diversity, nostalgia and paradox; mid-20th cent.-today
Modern: efficiency, individualism, rationalism and progress; 1800s-1950s |
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What are the 5 steps in the critical process?
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1. Description
2. Analysis 3. Interpretation 4. Evaluation 5. Engagement |
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Define the internet
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A vast network of telephone and cable lines, wireless connections and satellite systems designed to link and carry computer infor worldwide
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Define the internet
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A vast network of telephone and cable lines, wireless connections and satellite systems designed to link and carry computer infor worldwide
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