Mass Comm & Theory Midterm Pt.2

Focus on social elites' use of economic power to exploit media institutions

Theory arguing that the hierarchal class system is at the root of all social problems andmust be ended by a revolution of the proleterariat

Look this one up.

Normative theory, emphasizes the need for an independent press that scrutinizes other social institutions and provides objective, accurate news reports

Normative theory, an idea that places all forms of communication under the control of a governing elite or authorities

Normative theory, advocates media support for an existing political regime and its efforts to bring about national economic development

Information that is inconsistent with a person's already-held attitudes creates psychological discomfort, or dissonance

The idea that messages pass from the media, through opinion leaders, to opinion followers

Theory of how information moves from media to audiences to have specific intended effects

Theory that examines the communication processes from the point of view of some elite message source

Theory that explains how innovations are introduced and adopted by various communications-derived from information flow theory

Theory that examines the mass communication process as composed of interrelated parts that work together to meet some goal

Theory asserts an individual will model or repeat what they watch or hear. Behaviors are learned through observation of our surroundings and environment

Heavy television users develop an exaggerated belief in a mean and scary world. The violence they see on the screen can cultivate a social paranoia that counters notions of trustworthy people

Propose new models of communication processes with feedback loops in which receivers could influence sources and mutual influence was possible