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Cards In This Set
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Public relations programs should include
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All of the aboveresults in building key relationships must further management's and organizations goals.
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True or false?the key to public relations budgeting lies in estimating the extent of resources and estimating the cost and availability of resources.
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True
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Public relations goals are defined by
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An organizations goals
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True or false?by definition a public relations professional should be biased toward disclosing information
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True
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As boundary managers public relations professionals must
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All of the abovethink strategicallywork within organizational confines to develop innovative solutionsconsider the relationship of the organization to its environment.
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Specific public relations objectives and strategies are usually indicated by
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Overall business objectives.
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The department that serves as the "corporate conscience" is
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Public relations
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The normal flow of organizing for a public relations campaign is:
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Enviroment /business objectives/pr objectives and strategies/pr programs
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True or false?the knowledge of how a business works is important for a public relations professional
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True
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True or false?good pr objectives do not need a firm completion date
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False
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One often used managerial appraisal technique which requires public relations managers to think in terms of goals as priorities is:
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Management by objectives (MBO)
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True or false?conflict of interests should not be addressed in a corporate code of ethics
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False
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True or false?a statement of corporate philosophy is necessary in creating a corporate code of ethics
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True
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The study of ethics concerns...
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All of the abovevalues, difference between right and wrong, fairness and unfairness, honesty and dishonesty
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Corporate codes of ethics contain the following broad areas of commentary:
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Conduct and affirmative duties
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