Marketing Research, Chapter 13

The process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way

A generalized idea that represents something of meaning

The process of identifying scale devices that correspond to properties of a concept involved in a research process

A device providing a range of values that correspond to different characteristics or amounts of a characteristic exhibited in observing a concept

Indicate the way that a certain value on a scale corresponds to some true value of a concept

A term used to refer to concepts measured with multiple variables

Represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only

Ranking scales allowing things to be arranged based on how much of some concept they possess

Scales that have both nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next

Represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero

Measures that take on only one of a finite number of values

Measures that reflect the intensity of a concept by assigning values that can take on any value along some scale range

A single characteristic or fundamental feature of an object, person, situation, or issue

An index assigns a value based on how much of the concept being measured is associated with an observation. Indexes often are formed by putting several variables together

Assign a value to an observation based on a mathematical derivation of multiple variables