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Cards In This Set
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How many companies in the United States use marketing as their primary business activity?
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Over 4 million
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Which of the following businesses is directly invovled in marketing
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A freight company
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This markeing function provides security for products, personnel, and customers
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Risk management
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Exchanging products or services with others by agreeing on their values is known as
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Bartering
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A location where people bring products to be conveneintly exchanged is a
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Central market
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Which business function involves developing implementing and evaluation the plancs and activities of a business
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Management
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The first step of the marketing concept is to
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Identify what will satisfy customers needs
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When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered
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Distribution
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An emphasis on producing and istributing new products was characteristic of the
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Production era
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An approach to customer service that gives employees the authority to solve many customer problems is called
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Employee empowerment
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In this kind of economy, the government owns and controls important resources and akes the decisions about what will be produced and consumed
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Controlled
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Which of the following is not characteristic of a private enterprise economy
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The government controls exchange activities betwen producers and consumers
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A relationship between the quantity of a product consumers are willing and able to purchase and the price is called
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Demand
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Marketers are most concerned with
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Microeconomics
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If there is a very large supply of a product, consumers will usuall
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Place a lower value on it
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