Marketing Ch. 6

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market for others.

Are those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.

Reprocess a product or service they buy before selling it again to the next buyer

A company transforming materials to create optical fiber for telephone wire. OR
Banks take money, reprocess it, and sell it as loans.

Wholesalers and retailers that buy physical products and resell them again without reprocessing the

Federal, state, and local agencies that buy goods and services for the constituents they serve.

NASA, local schools, and sanitation districts

Ultimate consumers

Provide industry definitions for Canada, Mexico, and the US, which make it easier to measure economic activity in the 3 member countries of the North American Free Trade Agreement (NAFTA)

Provides a classification system for products and services that is consistent across Canada, Mexico, and the US and international systems, such as the Central Product Classification System of the UN.

Some industry codes are not available for all 3 north american countries b/c the governments will not reveal data when too few organizations exist in a category.

Derived

The demand for industrial products and services is driven by, or derived from, demand for consumer products and services

Industrial, reseller, and government markets or firms

The demand for Weyerhaeuser's pulp and paper products is based on consumer demand for newspapers, FedEx packages, and disposable diapers.