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Information Technology (IT)
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A field concerned with the use of technology in managing and processing information
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Management Information Systems (MIS)
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A general name for the business function and academic discipline covering the application of people, technologies, and procedures--collectively called information systems--to solve business problems
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Data
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Raw facts that describe the characteristics of an event
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Information
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Data converted into a meaningful and useful context
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Business Intelligence
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Refers to applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts
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Competitive Advantage
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A product or service that an organization's customers place a greater value on than similar offerings from a competitor
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First-Move Advantage
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Occurs when an organization can significantly impact its market share by being first to market with a competitive advantage
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Environmental Scanning
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The acquisition and analysis of events and trends in the environment external to an organization
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Five Forces Model
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Helps determine the relative attractiveness of an industry and includes the following five forces: buyer power, supplier power, threat of substitute products or services, threat of new entrants, & rivalry among existing competitors
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Buying Power
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Assessed by analyzing the ability of buyers to directly impact the price they are willing to pay for an item
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Switching Cost
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Costs that can make customers reluctant to switch to another product or service
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Loyalty Programs
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Reward customers based on the amount of business they do with a particular organization
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Supply Chain
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Consists of all parties involved, directly, or indirectly, in the procurement of a product or raw material
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Supplier Power
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Assessed by the suppliers' ability to directly impact the price they are charging for supplies
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Threat of Substitue Products or Services
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High when there are many alternatives to a product or service and low when there are few alternatives from which to choose
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