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the persistence of learning over time through storage and retrieval of info
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Memory
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we remember just enough to recognize something, penny example
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Sensory memory
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Visual stimuli - like a photograph, lasts for a few tenths of a seconds
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Iconic
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Auditory Stimuli, lasts for about 3 to 4 seconds, like hearing mom's voice on phone
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Echoic
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process info into memory 2 types:
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Encoding
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Automatic processing
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rehearsal and over-learning
encoding that requires attention and conscious effort 3 diff types:
1.spacing Effect
2.Serial Position Effect
3.Rehearsal
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Effortful Processing
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Spacing Effect
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We recall the first and last items best
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Serial Position Effect
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Conscious repetition, maintain in consios, encode-> storage
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Rehearsal
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Ebbinghaus
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storage decay over time
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transience
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Forgetting curve
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