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Indian Call Centers - not your typical sweatshop
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Outsourcing Phone Services
Facilitated by modern communication networks (ability to perform consumer
functions from remote locations)
Why India?
High literacy rate
Good command of English (colonial legacy)
Technological (computer) skills
Relatively cheap labor Globalization of Labor
Taking jobs from some (US loses jobs) giving jobs to others (India gains
jobs)
Phone Centers – sweatshops?
Good pay, good incentives, good working environment
Sought after, prestigious jobs
Veiling Differences
Key to success – customer thinks she/he is talking to an American
Dialectical training (Midwestern US vernacular)
English aliases (Toby Smith, Carol Jones)
Schedule accordingly with time zone changes
Downside - temporal inversion
Health consequences
Psychological stresses
Poor eating habits
Sleep deprivation
Social consequences
Decoupling individual from family routines, obligations and networks
Placing women in hazardous situations
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What is desire?
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A collective phenomenon shaped by interface of individual intentions,
local worlds and global flows
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Intervention Philosophy
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·
An
ideological justification to guide native peoples in specific directions. “White
Man’s Burden” – to bring civilization to people around the globe, moral
philosophy – because we are civilized and they are not, rational for
taking over politics, society, subjugating people
·
Today’s
intervention philosophy = development.
·
Guiding
Principles: industrialization, modernization, Westernization, and individualism
are desirable advances (“progress”).
Categorizing Nations an Intervention Philosophy · Third World (Underdeveloped), Second World (Developing), First World (Developed) · They can only progress through intervention of the West (former colonialists) |
Roots of Development
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·
Began
at the end of colonialism (post WWII).
·
New
form of political-economic interaction between core and periphery.
·
Like
colonialists, developers envision themselves not as exploiters of poor places
and peoples, but as agents of progress.
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Cold War (1950s-1990s) and Development
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Defining political divide within the worldMany
parts of the world characterized by huge inequities.Fear
of peasant movements and Communism.Solution
= development: bring people into capitalist system; develop industries and
markets; make friends through development
Cold War Development Philosophy
Harry
Truman – envisioned program of development based on concepts of democratic fair
dealing
Science/Technology
= Productivity = Peace
MAD
– Mutually assured destruction – mutually destructive, no one would benefit
Ideological
Question with Political Implications
Communism
or Capitalism?
Two
Competing Philosophies
Cold
Wars become hot wars in some places
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Development Industry
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Developed due to the desire to gain friends and allies throughout the world
·
Major
growth since 1950s
·
National
organizations (USAID, AUSAID, GTZ); Multinational organizations (UNDP);
Non-Governmental Organizations (Gates Foundation); Missionary Organizations
·
Dissemination
of capital and technical knowledge: Flow from “Developed” to “Underdeveloped”
·
But
who determines how to develop? Who measures success of development? Who really
benefits from development?
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Anthropology and Development: What was the previous consensus about development? What is the current consensus about development?
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·
Previous Consensus: Role is to understand and describe
other societies.
·
We have no business changing them.
·
Today’s Consensus: Anthropologists have the skills and knowledge
to help solve problems - if we
have the skills to help people who are poor and marginalized we should help
them
·
We have a moral obligation to reciprocate.
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Anthropology and Development: Where does anthropology enter into the equation?
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1. Academic Dimension (Anthropology of Development): Critiquing
assumptions and discourses of development – theoretical critique of development
2. Applied Dimensions (Applied Anthropology): Identifying needs
for change that local people perceive, working with local people to
design culturally appropriate and socially sensitive
projects - engaging with it
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Anthropology of Development
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·
International
development seen as extension of colonialism.
·
Intervention
philosophy (“improve standards of living”) to ensure continuing dependency
(think World Systems Theory).
·
Laden
with ethnocentric assumptions (“they need to be more like us.”)
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What is Kottak's critique of development?
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According to Kottak...To
maximize social and economic benefits, [development] projects must..."-be
culturally compatible; respond to locally perceived needs; involve men and
women in planning and carrying out the changes that affect them; harness
traditional organizations; be flexible.
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What are two key things that development must avoid?
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Over-InnovationUnder-Differentiation
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Avoiding Over-Inovation
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·
Projects
may fail because they are not economically or culturally compatible.
·
Can’t
assume people are willing to make dramatic lifestyle changes for sake of
“efficiency”.
·
Central
American country example – river through village, women wash clothing in river,
not terribly clean, not just about washing about socializing – got them out of
the domestic realm, developers decided to build a system that allowed the women
to wash clothes sanitarily, women didn’t want to use it because eliminated
social aspect
·
Developers
= washing = practical chore (design based on efficiency)
·
Targeted
women
·
Washing
= practical chore plus social interaction
·
Over-innovation
– failed to consider social side of practical chore
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Avoiding Under-Differentiation
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·
Neglects
cultural variability and differences: “Developing countries are all the same”
·
Uniform
approach to problem solving: “What works in Botswana must work in Bolivia.”
·
Bride
burning – think that all burns are related to this practice, when really people
can get burned from cooking around open fires, just the way the house is set up
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What is the anthropological advantage?
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·
Because
of their fieldwork, anthropologists are socially close to those they seek to
benefit.
·
Development
officials are often socially distant from those they seek to benefit.
·
World
Bank guy – considers major obstacle to health care is bribery, was staying in
very swanky hotel – people intending to help others might not be in a position
to help them because they don’t know what their life conditions are like
Development
as colonial legacy? (Idea
that only we have the power, knowledge and resources to make you better)
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Ethnocentrism and Development
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·
Ethnocentrism
= “The tendency to view one’s own culture as best and to judge the behavior and
beliefs of culturally different people by one’s own standards.
·
Development
= economic and social engineering.
·
Change
people “for their own good.”
·
But
change determined by Western (“developed nations”) views of what is “for their
own good” (ethnocentrism).
·
Power
is with the wealthy
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