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Cards In This Set
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7. any paid form of communication through mass media directed at identified consumers to provide information and infulence their actions
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A. advertising
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8. the exchange of information so there is common understanding by all participants
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F. effective communication
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9. a specific group of consumers that have similar wants and needs
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O. target market
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10. everything a business offers to satisfy a customer's needs
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D. consumer - making process
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11. the locations and methods used to make a products or services available to the target market
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E. distribution
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12. the blending of the marketing elements
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H. market mix
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13. intangible activities that are consumed at the same time they are produced
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N. services
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14. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
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G. marketing
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15. the route a product follows and the businesses involved in moving a product from the producer to the final consumer
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C. channel of distribution
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16. finding solutions to problems through carefully designed studies involving cinsumers
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I. market research
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17. a company's plan that identifies how it will use marketing to achieve its goals
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J. marketing strategy
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18. the reasons consumers decide what products and services to purchase
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B. buying motives
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19. direct individualized communication with prospective customrs to assess their needs and assist them in satisfying those needs with appropriate products and services
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K. personal selling
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20. any form of communication used to inform, persuade, or remind
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M. promotion
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21. the money a customer must pay for a product or service
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L. price
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