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Related Flashcards
Related Topics
Cards In This Set
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Hits
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Number of http (web page) requests
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Page views –
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Number of pages viewed
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Unique visitors –
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Number of unique visitors (# of different people) in a period
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Acquisition rate –
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Percentage of visitors who indicate an interest in the Web site’s product by registering or visiting product’s pages
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Stickiness
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Average length of stay at a web site
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What are each
of the following metrics related to the number of and length of time spent by
site visitors:
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A. Hitsb. Page viewsc. Unique visitorsd. Acquisition ratee. Stickiness
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1. What are each of the following metrics related to
conversion rates
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A. Reachb. Conversion ratec. Browse to buy ratiod. View to cart ratioe. Cart conversion ratef. Checkout conversion rateg. Abandonment rate
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•Reach
–
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percentage of Web site visitors who are potential buyers; or the percentage of total market buyers who buy at a site
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•Conversion rate –
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Percentage of visitors who become customers
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•Browse to buy ratio –
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Ratio of items purchased to product views–Example: purchased 2 items and viewed 10 products = ratio of 2 to 10 (1 to 5)
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•View
to cart ratio –
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ratio of “add to cart” clicks to product views
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•Cart/checkout conversion rate –
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Ratio of actual orders to checkouts started
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•Abandonment rate –
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percentage of shoppers who begin a shopping cart purchase but then leave the Web site without completing a purchase
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What are each of the following metrics related to
repeat web customers
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A. Loyaltyb. Recencyc. Retention rated. Attrition rate
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•Loyalty
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Measured variously as the number of page views, frequency of single user visits to the Web site, or percentage of customers who return to the site in a year to make additional purchases
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