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Cards In This Set
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Using mass media to promote brands.
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Above- the -Line Promotion
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Additional benefits of a company's
products or services in comparison to
competing products
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Added Value
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An analytical tool that helps managers to devise their product and market growth strategies, depending on whether they want to market new or existing products in either new or existing markets.
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Ansoff Matrix
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A business strategy based on the core strengths (or core competencies) of the firm.
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Asset Led Marketing
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An immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration
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Below the line promotion
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The process of identifying best practice in an industry, in relation to products, processes and operations.
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Benchmarking
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A tool for analysing the product portfolio of a business.
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Boston Matrix
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The use of an exclusive name, sumbol or design to identify a specific product or business.
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Branding
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Finding the level of sales necessary to operate a business on a break-even basis.
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Break-even Analysis
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A financial plan for expected revenue and expenditure for an organization for a given period of time.
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Budgeting
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The name given to a report detailing how a business sets out to achieve its aims and objectives.
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Business plans
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Measures the exsiting level of output of a firm as a proportion of its total potential output.
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Capacity utilization
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The management of the transfer or movement of money into and out of an organization.
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Cash flow management
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a position a firm occupies against its competitors
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Competitive advantage
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An assessment of the strengths and weaknesses of current and potential competitors.
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Competitor analysis
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