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Related Flashcards
Cards In This Set
| Front | Back |
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Broadcasting is defined as
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a process that modulates radio waves to transmit images and sounds.
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Puffery
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The FTC monitors advertising for making false claims, but "exaggerated claims of value and quality" are acceptable and are called
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CATV
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The process of broadcasting programs changed dramatically with the emergence of
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Competition
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Many reality shows use what kind of format, which actively contributes to their success
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Scheduling practices rely most heavily on
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Viewing habits of the audience
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