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Related Flashcards
Related Topics
Cards In This Set
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What are the segments of the hospitality industry?
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Lodging, Restaurants and managed services, Recreation, Travel and Tourism, Assembly and even Management
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What are the characteristics of the hospitality industry?
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24/7, capital and labor intensive, intangible service, service consumed and produced simultaneously, service perishable
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Name some service principles
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Focus on Guest, Role of guest-employee interaction, Hire, train, and manage employees, employee empowerment, thrive on change
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Name 5 trends in hospitality and tourism (9 options)
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Globalizaiton, safety and security, diversity, service, technology, legal issues, changing demographics, pricec-value, sanitation
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How has hospitality progressed through time? (What are the different hospitality "ages"?)
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Pre Industrial Revolution (before 1840's), Railway age, automobile age, jet aircraft age, cruise ship age
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Describe 5 drivers of tourism
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Opening of borders, Increase in disposable income and vacations (increase in standard of living), Affordable airfares, Increase in # of people with time and money to travel (ageing of population/ early retirement, flexible working hours), Increase in urge to travel (smaller families, ease of travel, shorter/more frequent trips)
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How many tourism arrivals are forcasted for 2020 in Europe, East Asia and Pacific, and the Americas?
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Europe: 717 million, East Asia and Pacific: 397 million, Americas: 282 million
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What are some promoters of tourism?
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National/ State offices of tourism, city offices of tourism and convention centers, tour operators, travel agencies, tour wholesalers and consolidators, destination management companies, hotel restaurant and taxi assocations
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Benefits to franchisee
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Brand name and advertising, Plans and specifications for property, Centralized reservation system and franchisor's directory, Volume discoutns for purchases and credit card fees, Operating systems
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Drawbacks to franchisee
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Fees, upfront and ongoing, No independence in property development and operations, Must meet operating standards, proximity to other properties with same brand name
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Benefits to franchisor
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More brand recognition, Fees:upfront and ongoing, Representation in key markets without financial investment
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Drawbacks to franchisor
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Difficulty in maintaining operating standards, May lose representation in key markets if franchisee leaves system, potential blockage for expansion in growing markets
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What are some aspects of management contracts?
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Higher fees than franchising, no control over development or operations, Very long life of contracts: surviving bankruptcy and change in ownership, required investments in refurbishment, mild profitability requriements of manager, role of lenders
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What are some aspects of referral associations?
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Offers marketing support and reservations systems, Lower cost than franchising
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Name several location types for hotels and examples
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Downtown, suburbs, airports, resorts, highways
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