Choose Correct Campaign Advertising Terms Flashcards

1) Which of the following is typically the most important aspect of any campaign?
A) quality of the candidate
B) issue agenda
C) fund-raising plan
D) involvement of the political party and campaign team
E) polling procedure

2) Voter canvassing includes
A) candidate debates.
B) computerized telephone calls.
C) creating television ads.
D) fund-raising activities.
E) campaign stops.

3) Which of the following campaign slogans is a candidate least likely to use?
A) "I'm on your side."
B) "Americathe land of opportunity."
C) "It's time for a change."
D) "Protecting the American Dream."
E) "AIDSthe devil's scourge on sodomites."

4) When is a presidential campaign likely to focus on its GOTV efforts?
A) shortly before the deadline for voter registration
B) immediately following the national political convention
C) shortly before Election Day
D) immediately after the presidential debates
E) after the primary and before the general election

5) Who was Barack Obama's campaign manager?
A) Robert Gibbs
B) Charles Black
C) David Axelrod
D) David Plouffe
E) Jon Carson

6) A classic example of a negative ad is the "Peace Little Girl" ad that featured a girl picking the petals off a daisy and then a nuclear explosion. This ad was used by which presidential candidate? A) John F. Kennedy
B) Franklin D. Roosevelt
C) Lyndon B. Johnson
D) Barry Goldwater
E) Richard Nixon

7) The "Peace Little Girl" ad that featured a girl picking the petals off a daisy is a classic example of a/an A) response ad.
B) inoculation ad.
C) identification ad.
D) infomercial.
E) negative ad.

8) One way of counteracting an anticipated campaign attack by your opponent before the attack is even launched is A) inoculation advertising.
B) proactive advertising.
C) a first-strike strategy.
D) mutually assured destruction.
E) a defensive posture.

9) The idea of counteracting an anticipated campaign attack by your opponent before the attack is even launched is most accurately called A) red zone advertising.
B) inoculation advertising.
C) creative advertising.
D) preemptive advertising.
E) a first-strike advertising.

10) Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched is called an A) innuendo ad.
B) infatuation ad.
C) inoculation ad.
D) immunization ad.
E) attack ad.

11) An incumbent knows that he accepted some questionable campaign contributions in a previous election and he is afraid that his current challenger is going to try to use them to embarrass him. What strategic move should the incumbent consider? A) move to the center
B) launch a GOTV effort
C) move to the extremes
D) challenge the candidate to a debate
E) produce an inoculation ad

12) Which of the following is an example of the free media?
A) negative ads that attack the opponent's platform
B) political ads placed in major newspapers
C) contrast ads that compare the candidates' records
D) positive ads that stress the candidate's qualifications
E) newspaper articles about the candidates

13) The most controllable aspect of a campaign strategy is
A) fund-raising.
B) the media.
C) travel cost.
D) polling.
E) paid advertising.

14) In covering campaigns, the news media are most likely to focus on
A) the candidates' performances in previous elected positions.
B) polling.
C) the pros and cons of various public policy options for society as a whole.
D) issues of concern to young voters.
E) the candidates' issue positions.

15) The Internet has changed campaigns by
A) increasing the disconnect between the voters and the campaign
B) deemphasizing the importance of polling.
C) placing greater emphasis on corporate fund-raising.
D) decreasing campaigns' television advertising budgets.
E) making it easier for campaigns to employ "rapid response" techniques.