Define Tschichold's Typography in Graphic Design Flashcards

Designed the elementare typographie that was a 24 page insert. He was impressed with the first Bauhaus exhibition and rapidly assimilated the new design concepts of Bauhaus and the Russian constructivists into his work. He became a practitioner of the new typography. Declared the aim of typographic work was delivery of message in shortest, most efficient manner.

Was a 24 page insert designed by Tschichold. It explained and demonstrated asymmetrical typography to printers, typesetters and designers. Printed in red and black and featured avantgarde work with Tschichold's lucid commentary. Was a revelation and generated much enthusiasm for the new approach. When publicized in America caused excitement and turmoil. Was attacked but a small number of designers saw the vitality and functionalism of the new ideas.

Book designer whose work spanned a range from classical tradition to the new typography of Tschichold. Experimented with uncommon arrangements. 18 typeface designs.

Primarily self-taught. After gaining experience as a graphic designer whose work broke with traditional American advertising layout he moved to NY. During depression era, he developed storng, direct and exciting visual forms. Often flat planes of color and elementary signs were combined w/ photography. Posters for the Rural electrification Administration, a federal agency charged w/ bringing electricity to the less populated areas of America reduced pro-electrification messages to elemental signs. Was increasingly involved in the emerging corporate design movement.

(born Romain de Tirtoff) Russian born and French educated he helped bring European modernism to American graphic design. Became prominent Paris illustrator and set designer working in art-deco manner. Designed covers and illustrations for Harper's Bazaar magazine. Became proponent of the art-deco sensibility. His work combined the stylized drawing of synthetic cubism, persian complexity and high fashion.

Russian born and French educated he helped bring European modernism to American graphic design. Was the first art director trained in modern design to guide destiny a major american periodical. Studied art in Kiev and Paris. Then moved to America as Vouge's art director. Took over design at Vanity fair and House & Garden. Introduced bleed photography, machine set sans-serif type, white space, and asymmetrical layouts.

Russian born and French educated he helped bring European modernism to American graphic design. Established himself as a leading contemporary artist in Paris and then headed to the US. Was invited to become art director of Haper's Bazaar. Passion for white space and a love of razor-sharp type on clear, open pages, he rethought the approach to editorial design. Sought a "musical feeling" in the flow of text and pictures. Taught designers how to use photography.

Recieved wide acclaim when he immigrated to America b/c of the strong pictorial quality of his designs. Used airbrush to achieve highly finished forms. His strong cubist influence yielded to a stylized realism. Designed poster for New York World's fair also did a poster for iced coffee. He constructed images from planes; now the subject matter became dominant and design qualities were subordinated to pictorial imagery.

Works Progress Administration Poster Project. Created by President Franklin D. roosevelt as part of the New Deal. Money for unemployed was replaced with work opportunities. Artists could continue their professional careers. A strong aesthetic approach to typography used as both compositional element and message communicator developed.

European graphic designer who came to America and made significan contributions to design. Recognized as one of Germany's outstanding designers fled in 1938 after Nazi regime pressed him to work for it. His work combined graphic clairty and directness with a lucid presentation of the subject matter. Brings together structural form and symbolic information in a cohesive whole. Designed a cover for the Architectural forum. Worked for three years as the art director of Fortune magazine and then left to be a consultant making a major contribution to the visual interpretation of graphic information.

Sponsored by the Association of arts and industries, he arrived in Chicago and established the New Bauhaus. Closed due to financial support but he opened the School of Design that was backed financially largely from himself and other teachers.

A Chicago industrialist who founded the Container Corporation of America (CCA). Paepcke pioneered the manufacture of paperboard and corrugated- fiber containers. CCA became a national company and the nation's largest prodcuer of packaging mateirals. Paepckce recognized that design could serve both pragmatic business function and become a cultural thrust by the corportaion. Was an advocate and patron of design. Interest in the Bauhaus and provided moral and financial support of the Institute of Design.

Container Corporation of America (CCA). Walter Paepcke pioneered the manufacture of paperboard and corrugated- fiber containers. CCA became a national company and the nation's largest prodcuer of packaging mateirals. Visual signature (and implementation) was based on 2 ingrediants: vision of the designer and a supportive client.

Was selected as the first director of CCA's new department of design. He had an extensive background as a color expert and transformed interiors with drab industrial grays and browns into bright colors.

WAs commissioned to design a series of CCA advertisements that defied American advertising conventions. The traditional headline and body copy were replaced by a dominant visual that extended a simple statement about CCA. Also commissioned to design covers \fo Harper's Bazaar. He turned conventions upside down and seperated CCA from other advertisers. After he went back to Paris other artists were commissioned such as: Fernand Leger, Man Ray, Herbert Matter, and Jean Carlu.