Graphic Design Test 2

Second test

137 cards   |   Total Attempts: 188
  

Cards In This Set

Front Back
Ukiyo-e
Means "pictures of the floating world" defines an art moement of Japands tokugawa period (1603-1867) Blended realistic narratives with influences from decorative design arts. Screen paintings depicting entertainment districts. Subjects- courtesans, prostitutes, erotica also the life of everyday ordinary people. Embraced the woodblock print.
Influencing characteristics of Japanese woodblock prints
Collaboration between publisher, artist, block cutter, and printer. Had a major impact on western art but was also independetly achieved major achievment in design
Art Nouveau
First true international style. Thrived during 1890-1910. Spreading through trade and art exhibitions. Style that is able to be expressed in America as well as Europe. Look of art nouveau inspired by Asian art because of increased trade. Curvilinear shapes and abstraction with vine like tendrils. Applied to graphic design, architecture, fashion- variety of products. Influences also van Gogh and Degas
Art Nouveau/ identifying characteristics
Art Nuoveaus visual quality is an organic, plantlike line. Vine tendrils, flowers, birds and the human female form are frequent motifs from which this fluid lin was adapted. Organic linear movements frequently dominate the spatial area and other visual properties, such as color and texture. Basic forms and shapes were formed by the design of the ornament. Forms and lines often invented rather than copied from nature or the past.
Jules Cheret
Father of the modern poster. He was convinced that pictoral lithographic posters would replace typographic letterpress posters. Worked on commissions. Transitions from Victorian to a simplistic form, using more scale and increase in letter size. Simplified his designs and begins using more scale. Beautiful women in the posters are called cherettes. Influenced style of womens clothing. Father of womens lib. Designed over a thousand posters. Used primary colors. Designed over 1000 posters.
Eugene Grasset
Swiss born illustrator/designer. Developed a �coloring book style� thick black contour drawing with flat color (similar to medieval stained glass windows) Influenced by medieval arts and Japanese wood block prints His formal compositions and muted colors contrast to Cherets informal bright colors. Posters features women in a static position. He also designed books and furniture.
Henri de Toulouse- Lautrec
Broke new ground in poster design with his 1891 poster La Goulue au Moulin Rouge. Developed a jounalistic, illustrative style that captured the nigh life of the beautiful era of nineteenth century paris. Produced only about 32 posters.
Significant characteristics of "la Goulue au Moulin Rouge"
Dynamic pattern of flat planes- black spectator's silhouettes, yellow ovals for lamps, aand the stark white undergarments of the can can dancer. Horixontal movement across the center of the poser. In profile is another dancer. Simplified symbolic shapes and dynamic spatial relationships form expressive and commuicative images.
The Studio/ importance/ influence
The first of a dozen European art periodicals. Created a strong momentum toward an international style.
Aubrey Beardsley
English illustrator- was the enfant terrible of Art Nouveau. Stunning pen line, vibrant black and white, shocking and exotic images Strong kelmscott influence but w/ distorted figures and replacing the formal borders with stylized flat patterns. Sweeping lines William Morris diskliked Beardsley's work and didn't want association with it. Illustrated for Oscar Wilde as well as the Inland printer.
Alphonse Mucha
Because of design complexity and muted colars his work lacked cherets impact from fra but once up close people were astounded. His dominant theme was a central female figure surrounded by stylized forms derived from plants and flowers. Stylized hair patterns became a hallmark of the era. Sarah bernhardt was pleased with his poster of her and signed him to a six year contract for sets, costumes, jewlery and posters. He didn't like the label "art nouveau" because he believed art was eternal but was still associated with the movement.
Beggarstaffs
James Pryde and William Nicholson were brothers-in-law. Developed a new technique, later named collage. Not influenced by art nouveau Tried their hand at commercial work didn�t have a long career Used sissors to cut out shapes
Will Bradley
In 1889 Art nouveau comes to America. WAs inspired by English sources. Bradley used beardsley's style as a stepping stone to fresh graphic technique and visual unity of type and image that moved beyond imitation. Made innovative use of photomechanical techniques to produce repeated overlapping and reversed images. Used flat shapes to represent figures and stylized contours.established wayside press.
Ethel Reed
She was first American woman to achieve prominence as woman in graphic design. She goes to England to produce poster and then vanishes at only 22.
GE logo
1890. This design satisfies the requirements of a successful trademark; it is unique, legible, and unequivocal, which explains why it has survived decades of fluctuating design approaches. Used still today.