Glossary Terms

168 cards   |   Total Attempts: 188
  

Related Flashcards

Glossary Terms Part 2
Paramedic Practice Today Glossary Of Terms
Business Management Glossary Terms

Related Topics

Fitness Flashcards
Fitness

Cards In This Set

Front Back
ActivPage
  • Native
  • Placing video seamlessly within contextually relevant content that resembles the look and feel of the website, blog, or app
ActivSocial
  • Social
  • Placing video inside games on virtual worlds websites and Facebook apps. Social networks (meetme, tagged) & other paywall sites.
ActivStream
  • Pre-roll
  • Placing video within a video stream. Pre-video content, also available mid and post-roll.
Ad Ops
  • The team/function that is responsible for trafficking and optimizing digital ad campaigns.
Ad Servers
  • A Web server dedicated to the delivery of advertisement. This specialization enables the tracking and management of advertising related metrics.
Age Gate
  • A computing system used by a website to confirm that the user attempting to access their website is of the age required (usually by law) to view the website's content, which typically includes sex, nudity, violence or profanity, Age-Restricted YouTube channels or videos, or ESRBrated content for M-rated and AO-rated video games, or Alcoholic beverages and Tobacco.
Assets
  • Files needed during the production of a campaign, such as graphics, audio and visual files
  • Popular assets we talk about in Virool are customized banners, tags
Click Thru URL
  • Page on a web site where one is taken after clicking on an advertisement, designed to expand on the service or product mentioned in the initial ad
Cookie
  • A small piece of information that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions.
  • We can track users by using cookies
Creative Optimization
  • By breaking an ad into individual elements, and creating versions of those elements relevant to different audiences, we enable you to create, and scale more personalized brand experiences.
Cross-platform
  • The ability to serve sequential ad messages to the same consumer from one device to the next.
Data Management Platform DMP
  • A system that allows the collection of audience intelligence by advertisers and ad agencies, thereby allowing better ad targeting in subsequent campaigns.
Flash
  • An Adobe product that is commonly used to create animation, online advertising, web components, and video functionality for websites.
Floodlight Tag
  • The timing around when a commercial will air, this can be used to talk about laying out the parameters of a digital ad campaign.
HTML5
  • The industry attempt to bring clarity on the different types of tools available to both designers and developers in HTML5 ad creation. Designers will need tools that focus on producing the creative assets, developer’s tools for the CSS, JavaScript and HTML5 files.