Global Marketing Chapter 8

37 cards   |   Total Attempts: 188
  

Cards In This Set

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Exporting without tailoring the product, the price, or the promotional material to suit individual country requirements.
Involves selling the same product, at the same price, with the same promotional tools, in a different place
Export Selling
Exporting using the product offered in the home market as a starting point and modifying it as needed to meet the preferences of international target markets
Export Marketing
Direct or indirect financial contributions or incentives that benefit producers
Subsidies
A geographical entity that may include a manufacturing facility and a warehouse
Free Trade Zone (FTZ):
A geographical entity that offers manufacturers simplified customs procedures, operational flexibility, and a general environment of relaxed regulations
Special Economic Zone(SEZ)
The rules, rate schedules (duties), and regulations of individual countries affecting goods that are imported
Tariffs:
Rate Schedule, can sometimes be thought of as a tax that punishes individuals for making choices of which their government disapproves.
Duties:
Government-imposed limit or restriction on the number of units at a fixed price, up to the option’s expiration date
Quota:
Policies that can take the form of government rules and administrative regulations, as well as formal or informal company policies that discriminate against foreign suppliers
Discriminatory Procurement Policies:
A schedule of duties in which the rate applies to imports from all countries on the same basis; the simplest type of tariff
Single-Column Tariff:
General duties plus special duties indicating reduced rates determined by tariff negotiations with other countries
Two-Column Tariff:
Actual individual transaction price paid by the buyer to the seller of the goods being valued
Transaction Value:
A percentage of the value of goods
Ad Valorem Duty:
A specific amount of currency per unit of weight, volume, length, or other units of measurements
Specific Duty:
Duties imposed on products whose prices government officials deem too low
Antidumping Duties: