Front | Back |
Early adopters
|
The second group of customers to buy a new product – people with status in their market segment and opinion leaders.
|
Insight selling
|
Having an input to or disrupting decisions that may be made by a customer ahead of the sales meeting. This involves developing relationships with them and using knowledge gained in this way to answer or disrupt any sales objections they may have.
|
Social networks and media
|
Communication hosted on the internet or on smartphones, such as texting, tweeting or blogging, includes social networking sites such as Facebook, Twitter and YouTube.
|
Guerrilla marketing
|
Any low-cost approach to creating awareness of your product or service. Particularly associated with the use of social media.
|
PR
|
Public relations.
|