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When you have just one or two numbers to share…
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Simple text
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When your audience are mixed (some like to see one aspects while others focus on other aspects)...
But audience will start reading it rather than listen.
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Table
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By adding visual cues (color or icon) into a table...
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Heat map
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Good to compare differences across categories
Height of column conveys number
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Column charts
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A variation of stacked column chart.
Show how the starting position ends up being the resulting position through a series of changes (up and down).
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Waterfall chart
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Good to show differences across categories
Easy to read and good to show long category names
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Bar Chart
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Good for visualizing survey data (favorable, neutral, and unfavorable)
Baseline in each end (good for comparison of each end)
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100% stacked bar chart
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Good for to show trend for a number variable over typically year (or a category)
Single numeric variable on the vertical axis
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Line chart
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Good for comparison of survey results between two years
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Slopegraphs
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Good to show relationship between two number variables
Eg. Hours of studied and exam test score
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Scatter plot
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