Define These Global Marketing Management Terms Flashcards

Marketing across national boundaries and within countries

1. identifying/understanding global consumer needs
2. satisfying consumer needs
3. being better than the competition
4. coordinating marketing activities
5. recognizing the constraints of the global environment

1. Controllable- the 4 p's
2. uncontrollable- legal environment

1. foreign: within foreign countries
2. global: coordinating mkt activities in multiple markets

1. Where the buyers and ideas are
2. risks and differences in foreign markets

1. role of emerging economies as consumer and competitors increase
2. continued growth/strength of service sector
3. franchising=growth opps
4. ongoing change and risk are normal
5. increase in integration/cooperation between countries
6. global financial crisis has undermined support
7. small can be big
8. new tech/social media are huge influence
9. shorter PLC
10. import/export regulations are increasing

Expanding firms must appreciate how their activities match with a country's goals for international trade
1. absolute advantage- efficiency of prod
2. comparative advantage- relative efficiency
3. PLC- trade patterns & prod over time

Tax on imports from other countries

Quantitative restrictions on exports/imports

Domestic price of a foreign currency

World Trade Organization- nondiscrimination, promotes reduction of barriers

United Nations Conference on Trade and Development- develop emerging nations, established a tariff preference system

International Monetary Fund- gives loans to countries

Provides loans for infrastructure development

When nations agree to work together to pursue common goals
5 different levels