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Related Flashcards
Related Topics
Cards In This Set
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Detailed description of a market;s characteristics
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Profile Customer
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Refers to any social, economic, or political factor that could impact a business
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Business Enviroment
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A group of consumers or businesses in a particular market with at least one thing in common
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Market Segment
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New research information collected for a particular purpose
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Primary Data
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Objective social and economic facts about people
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Deomographics
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Maximum number of companies an industry can support based on its potential ccustomer base
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Carrying Capacity
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Small number of people brought together to give feedback on a product or service
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Focus Group
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Type of company that sells names and addresses for mailings
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List Rental
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Basing market segments on where consumers live or where businesses are located
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Geographics
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What each "B" in B2B stands for
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Business
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Psychological characteristics of consumers, such as opinions and personality
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Psychoographics
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Limited number of customers who are most likely to buy a product or service
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Target Market
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What the "C" in B2C stands for
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Consumer
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Market research helps you determine very specific ___________ about potential customers
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Information
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Carrying capacity refers to the ____________ number of companies that an industry can support based on its potential __________ base.
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Maximum
Customer |
