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Sentimental appeals (aka over-sentimentalization)
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Use emotion to distract the audience from the factsEx: The thousands of baby seals killed in the Exxon Valdez oil spill have shown us that oil is not a reliable energy source.
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Red Herrings
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Use misleading or unrelated evidence to support a conclusion.Ex: That painting is worthless because I don't recognize the artist.
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Scare tactics
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Try to frighten people into agreeing with the arguer by threatening them or predicting unrealistically dire consequences.Ex: If you don't support the party's tax plan, you'll be reduced to poverty
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Bandwagon appeals
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Encourage an audience to agree with the writer because everyone else is doing soEx: Paris Hilton carries a small dog in her purse, so you should buy a hairless Chihuahua and put it in your Louis Vuitton
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Slippery Slope
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Arguments suggest that one thing will lead to another, often times with disastrous results.Ex: If you get a B in HS, you won't get into the college of your choice; therefore you'll never have a meaningful career.
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Either/or choices
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Reduce complicated issues to only two possible courses of actionEx. The patent office can either approve my generator design immediately or say goodbye forever to affordable energy
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False Need
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Arguments create an unnecessary desire for thingsEx: you need an expensive car or people won't think you're cool.
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Emotional fallacies
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Unfairly appeal to the audience's emotions
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