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Related Flashcards
Related Topics
Cards In This Set
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Marketing Stimuli
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Messages & info about product or brand communicated by marketer or nonmarketer
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Factors influencing exposure
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Position of ad, Product distribution, Shelf placement
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Characteristics of Attention
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Selective, Dividing, Limited
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Enhancing Consumer Attention
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Make personally relevant, Pleasant, Surprising, Easy to process
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Preception
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Process in which incoming stimuli activate sensory receptors
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Pepperming Aroma
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Arousing
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Lily Aroma
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Relaxing
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Absolute Threshhold
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Minimal level of stimulus intensity needed to detect a stimulus
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Schema
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Set of associations linked to a concept
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Brand Image
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Subset of salient and feeling-related associations stored in brand schema
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Script
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Special type of schema that represents knowledge of sequent of actions in perfroming an activity
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Levels of taxonomic categories
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Superordinate, basic, subordinate, members
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Goal-derived category
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Things that belong in same categry if fulfills same consumer goal
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Objective Comprehension
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Extent receiver actually understands message
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Subjective Comprehension
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Reflects what we understand, regardless if it is accurate
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