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Related Flashcards
Cards In This Set
| Front | Back |
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Potter
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Media literacy
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Induction
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The process of observing a few examples, inferring a pattern, and constructing a general principle on that basis
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What is the problem with induction
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Because the media presents us with selective information, its easy to make the wrong inductions
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Gorman and McLean
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2003 The rise of advertising
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Hopkins
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1923 Scientific advertising
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Ogilvy
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1960s- 70s brand advertising
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Ries and Trout
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1970s- 80s positioning
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Sugarman
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1980s- 90s triggers
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Sugarman on mind control
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Process of using natural human predispositions to break down defense barriers that are obstacles in the sales process
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Kniazeva
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2004 effects of nonadvertising TV messages on consumption behavior
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Turner
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2004 a historical context for prodcut placement
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Galician and Bourdeau
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2004 the evolution of product placement in Hollywood cinema
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Summary of Kniazeva's findings
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The artificial reality portrayed on TV has started to serve as a subliminal frame of reference
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Mander
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1978 four arguments for the elimination of TV
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Mander's "sleep teaching"
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When watching TV the mind is programed without realizing what is happening
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