+
Related Flashcards
Cards In This Set
| Front | Back |
|
A conscious, purposeful search for opportunitiesto solve problems or please customers
|
Where do innovative ideas come from
|
|
Thomas edison
|
•“invention is ninety-nine percent perspiration and one percent inspiration”
|
|
1.New knowledge.
2.Tapping the ideas of customers.
3.Learning from lead users.
4.Empathic design.
5.Invention factories and skunkworks.
6.Open market innovation.
|
6 sources of innovative ideas
|
|
New knowledge and its transformation into commercially viable products
|
There’s generally a lengthy time span between development of
|
|
Market research
|
Large customer bases can also identify future trends to customer buying behavior
|
|
Weakness and unsolved problems
|
Are often the best source of information on the weaknessesof current products
|
|
Outcomes that customers desire
|
When quizzing customers, however, be less concerned with product or service specification and more concerned with the
|
|
Strengths, weaknesses/limits, opportunities, threats
|
SWOT=
|
|
Customers
|
Are the main source of new ideas for products, processes, and services
|
|
Customers
|
Are the main source of new ideas for products, processes, and services
|
|
Tyranny of served markets
|
They are capable of diverting your from your pursuit of innovation. This happens when (1) customers fail to understand technical possibilities and (2) when they are afraid that innovations will render their own systems obsolete
|
|
Lead users
|
Are companies and individuals – customers and noncustomers – whose needs are far ahead of market trends.
|
|
Lead users
|
They are seldominterested in commercializing their innovations. Instead, they innovate for their own purposes because existing products fail to meet their needs. Their innovations can often be adapted, however, to the needs of the larger markets, which will be recognized many months or years in the future
|
|
Lead user
|
What was Eric von Hippel
|
|
1. lay the foundation
2. determine the trends 3. Identify and learn from the lead users 4. develop the breathroughs |
4 phase process to glean innovative ideas from lead users
|
