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Cards In This Set
| Front | Back |
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Just because you are aware of a brand doesn't mean you would consider it
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Evoked set
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This is the goal of marketers when introducing brands and products.
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Consideration set
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It helps you find different models - distinctions. feartures we use to differentiate amoung our choices
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Determinant attributes
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Dimensions used to judge merits of competing options
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Evaluate criteria
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A mental cost-benefit analysis model to make a decision
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Compensatory model
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Simple decision model in which negative information leads to rejection of the option
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Noncompensatory model
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Decision process stages
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First consideration set- noncompensatory methods-reduced consideration set-compensatory methods
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List most important and if brand doesn't have it then its out
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Lexicographic rule
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You consider more than one thing at the same time and you get rid of things that dont match criteria
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Conjunctive rule
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