Answer These Paradigms Terms Flashcards

A broad framework that guides the work of scholars over a long period of time as they conduct research and develop specific theories - Shape our thinking

Paradigms

An inconsistency or discrepant observation that challenges the paradigm

- The case of you… - Linda (your girlfriend) - And Matt (your best friend)

The quartz watch was treated by the Swiss makers as an anomaly, but then became a paradigm through “paradigmatic thinking” Pardigm: mechanical watch
-An astute businessman takes something that looks like an anomaly, but should be thought of as a new paradigm

Paradigms

1. Communication Paradigms SMR= E - Sender Message to Receiver= Effect Communication Anomalies MS not equal MR - Message Sent is not equal to Message Received 2. Directional flow One-way Two-way Circular Interactive 2. Intellectual paradigms Disciplinary fields

- Communication as a way of participating in democracy - Persuasion - Intellectual Paradigm? Rhetoric, philosophy- he wants to understand how ideas work - Directional flow? One way.SMR=E

- Focus on verbal messages - Emphasizes speaker, message, and audience - Effects: Inform, Entertain, Aggravate, Etc. - Intellectual Paradigm? Political science, propaganda (1948) WW2, how could a leader in Nazi Germany have so much affect on population? - Directional flow? One way.- SMR=E OR MS not equal MR

- Addition of a transmitter - Encoding/decoding - Message vs. signal - Channel - Noise - Correction channel - Transmission vs. interpretation

- Mechanical components - Studying engineering problems of signal transmission for Bell Telephone Company in 1949. - Can be applied to many other areas of human interaction - Intellectual paradigm? Telephone engineers- one way

– Field of experience - Calls attention to interpretation of message- Intellectual Paradigm? Mass communication.- Directional flow? One way.

- Linking interpersonal dynamics and mass communication - Intellectual paradigm? Mass communication theorists - Diffusion Theory - Diffusion of innovations (i.e. is Ipad going to catch on? It depends on what the opinion leaders say about the Ipad, and which will determine if people buy them)- Directional flow: two way process

- Signals and potential signals - Feedback is part of model - Begins with receiving messages - Circular model, via feedback - Intellectual paradigm? Journalism

The paradigm of ordinary conversation
The rubber makers in New Brunswick were shaped by the rubber boot paradigm, so when the rubber tire came in they saw it was an anomaly, and didn’t accept rubber as being used to make tires. - Rubber tires transitioned from an anomaly to a paradigm.