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Cards In This Set
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What is the digital divide?
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Lack of access to digital tech among low income families
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What does the Digital Millennium Copyright Act do?
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Sharing copyright material on the internet
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True or False: Tim Berners-Lee created the first browser, allowing people to search electronically among many documents.
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True
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The advantage for advertisers on the Web is:
a. advertising is free online. b. they get instant electronic feedback on the effectiveness of their ads. c. they can get instant, detailed buyer profiles. d. b and c. e. all of the above. |
D
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The media theory termed "convergence"...
a. was introduced in 1978 by Nicholas Negroponte and MIT. b. holds that media industries are combining economically. c. holds that media industries are combining technology. d. predicted that print, broadcast/motion picture, computer media would overlap substantially by 2000. e. all of the above. |
E
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What is the Electronic Frontier Foundation?
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Non profit organization that works to protect digital rights
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Marshall McLuhan is best remembered for what concept?
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The medium is the message
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What does "the medium is the message" concept convey? What does it mean?
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The medium influeneces the context, which influences the meaning of the message
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According to the National Institute of Mental Health study:
a. heavy television viewers are more fearful than light television viewers. b. children who watch children's programming, like Sesame Street, may be more hyperactive. c. there no direct correlation of viewing violence on television with aggressive behavior. d. light television viewers are more apprehensive than heave television viewers. e. all of the above |
A
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True or False: Current studies indicate that media affect different groups in different ways.
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True
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What presidential debate was the first to be shown on television?
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1960 Kennedy and Nixon
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According to communication scholar Neil Postman, "no medium is excessively dangerous if" ...what?
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You understand what dangers or ask critical questions
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The Federal Trade Commission can stop business practices that do what two things?
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1. misleading
2. distasteful |
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Which agency of government was the first to engage in regulation of advertising to protect consumers early in the 20th century?
a. Federal Trade Commission b. The Food and Drug Administration c. The National Advertising Review Board d. The Federal Communications Commission e. The Federal Radio Commission |
B
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Name three of the 15 Ways Ads Appeal to Consumers
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1. Need for sex
2. Need to escape 3. Need for attention |
