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Culture
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The
relatively specialized elements of the lifestyle of a group of people that are
passed on from one generation to the next through communication, not through
genes.
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Enculturation
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The
process by which culture is transmitted from one generation to another.
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Acculturation
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Ethnic identity
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The relevance of culture
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Demographic changes, increased sensitivity to cultural differences, economic interdependency, advances in communication technology, communication competence is specific to a culture.
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High
context culture
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A
culture in which much of the information in communication messages is left
implied; it’s “understood”- meaning is considered to be in the context or in
the person rather than explicitly coded in verbal messages. Collectivist
cultures generally have this trait. (ex. Japan,
Korea, Mexico)- spend
a lot more time getting to know each other and place great emphasis on
relationships and oral agreements.
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Low Context Culture
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A
culture in which most of the information in communication is explicitly stated
in verbal message rather than being left implied or assumed to be “understood”.
Individualist cultures have this trait. (ex. Germany, US)- in formal
transactions things are stated in a written contract- less emphasis on personal
information
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Feminine culture
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Masculine culture
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A
culture in which men are viewed as assertive, oriented to material success, and
strong; women on the other hand are viewed as modest, focused on the quality of
life, and tender. Emphasizes success, ambition, assertiveness and competition.
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Individualist culture
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Cultural
orientation that gives greater importance to individuals than to the groups
goals and preferences.
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Collectivist culture
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Cultural
orientation in which the groups goals rather than the individuals are given
greater importance and in which, for example, benevolence, tradition, and
conformity are given special emphasis
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Principles of Intercultural Communication
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Educate yourself, reduce uncertainty, recognize differences, confront stereotypes, adjust your communication and reduce your ethnocentrism.
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Ethnocentrism
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The tendency to see others and their behaviors through your own cultural filters, often as distortions of our own behaviors; the tendency to evaluate the values and beliefs of your own culture more positively than those of others.
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