Could You Explain the Discovery of Coca-Cola Flashcards

I. Invented in 1886, and now sold in over 200 countries, Coca-Cola is one of the world’s leading soft drinks. The cool, and refreshing carbonated soft drink is produced by the Coca-Cola Company in Atlanta, Georgia, but is bottled and sold all across the world. The worldwide popularity of Coca-Cola is due to many factors, of which I will cover. Today, I will speak about: 1. The beginnings and history of Coca-Cola 2. The modern production of Coca-Cola 3. The different Coca-Cola brands 4. Advertising of Coca-Cola 5. Interesting Coke facts

II. The Beginnings of Coke
A. Dr. John Stith Pemberton, a pharmacist from Atlanta Georgia is responsible for the creation of the famous soda in 1886. Pemberton created the famous original syrup in his backyard in three legged brass kettles. After creating the concoction, which he originally intended to be used as a cough syrup, he took it to a local pharmacy where it was tested and found to taste “excellent.”

B. It was at this original pharmacy, Jacob’s Pharmacy, where the original coke was first produced and sold for 5 cents a glass. At first, this new product’s sales averaged a slim 9 drinks sold per day, totaling the first year’s revenue to be $50. However, that first year it cost Pemberton $70 to produce the coke so he actually ended up losing money his first year.

C. Another pharmacist from Atlanta, Asa Candler, bought the Coca-Cola formula from Pemberton in 1887. Candler used strong marketing tactics, which helped popularize Coke and boost the sales to an increase of 4,000% between 1890 and 1900.

III. Today, billions of Cokes are made on a daily basis. The syrup is produced in Atlanta, Georgia and then distributed to licensed bottling companies all across the world. I will tell you about the different steps involved with making and bottling Coke. A. The first Step in creating the famous carbonated beverage is making the syrup. The syrup is made up of sugar and purified water. B. The second step is adding the secret “Coca-Cola” concentrate to the syrup. This concentrated syrup is still one of the world’s greatest trade secrets.

C. Once the “Coca-Cola” concentrate syrup is added to the base syrup of sugar and water, the mixture is then ready to have carbonation added to it. This is what gives the Coke its “bubbles.” D. Now the mixture is ready to be bottled. Glass bottles, plastic bottles, and aluminum cans run along a conveyor belt and they are washed and rinsed and then inspected electronically and by hand. E. After going through a thorough inspection, the bottles are finally filled with Coca-Cola. Bottled and expiration dates are printed on each bottle, and they are packaged, and finally distributed.

IV. The leading soft drink is most notable for its original (classic) flavor, but there are many variations of this favorite beverage. Some of these variations are: A. Diet Coke, Diet Coke Plus, Coke Zero, Cherry Coke, Diet Cherry Coke, Coke with Lemon, Vanilla Coke, Diet Coke with Lime, Raspberry Coke, Black Cherry Vanilla Coke, Coke Blak, TaB (which is the original Diet Coke), and Passover Coke (a Kosher or Passover Coke made with pure cane sugar instead of corn syrup).

V. Advertising for The Coca-Cola Company is an extremely important part of their marketing. Coke advertisements are the most recognized advertisements and logos in the entire world. They are such a big part of our society that they even influence pop culture. A. The first image that the company used for its advertisement was the image of a “smartly dressed” woman drinking a coke. This elegant woman image was used from 1889 to the 1920s. B. There are many very interesting facts about the images used in the advertisement of the Coca-Cola Company, but I found this one to be the most interesting: The Coca-Cola Company is credited with creating the modern image of Santa Clause as an old, plump man in a red and white suite.

C. Associated with the catchy and popular Coca-Cola commercial jingle, the slogan “It’s the Real Thing,” which came about in 1969, is one of the most popular and classic slogans used in Coke’s advertisement. D. Another one of the most famous advertisements is the “Always Coca Cola” slogan and tune. This slogan is used alongside with the famous “Northern Lights” advertisement, which introduced the widely recognized animated polar bear in 1993.

VI. Closing A. Coca-Cola has dominated the soft drink business for decades. There are 1.5 billion servings of the soda produced every single day. Coke has become more than a refreshing beverage; it serves as a major universal icon that in a very unique way, unites all the different cultures together. Everyone knows about Coca-Cola. It’s the “Real Thing.”

D. The early 1900s were a big time for Pemberton and Candler as the success of Coca-Cola continued when its sales expanded across all of the U.S. and Canada, and the syrup began being sold to independent bottling companies who were licensed to the sell the drink.