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Information technology
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A field concerned with the use of technology in managing and processing information
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Management information system
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General name for the business function and academic principle covering the application of people, technologies, and procedures to solve business problems
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Data
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Raw facts that describe the characteristics of an event
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Information
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Data converted into a meaningful and useful context
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Business intelligence
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Refers to applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts
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Competitive advantage
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A product or service that an organization's customers place a greater value on than similar offerings from a competitor
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First-mover advantage
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When an organization can significantly impact its market share by being first to market with a competitive advantage
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Environmental scanning
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The acquisition and analysis of events and trends in the environment external to an organization
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Porter's Five Forces Model
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1. Buyer Power
2. Supplier Power 3. Threat of substitute products or services 4. Threat of new entrants 5. Rivalry among existing competitors |
Loyalty programs
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Reward customers based on the amount of business they do with a particular organization (buyer power)
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Supply chain
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Consists of all parties involved, directly or indirectly, in the procurement of a product or raw material (supplier power)
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Business-to-business marketplace (B2B)
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An Internet-based service that brings together many buyers and sellers (supplier power)
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Private exchange
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A B2B marketplace in which a single buyer posts its needs and then opens the bidding to any supplier who would care to bid (supplier power)
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Reverse auction
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An auction format in which increasingly lower bids are solicited from organizations willing to supply the desired product or service at an increasing lower price (supplier power)
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Switching costs
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Costs that can make customers reluctant to switch to another product or service (threat of substitute products)
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