CIS 429 Test 2

1) Different LEVELS
2) FORMATS
3) GRANULARITIES of organizational info

Fine & detailed or "coarse" and abstract information (extent of detail w/in info)

Individual
Department
Enterprise

Document, Presentation, Spreadsheet, Database

Detail (fine), Summary, Aggregate (Coarse)

Encompasses all the infromation contained within a single buisness process or unit of work, and its primary purpose is to supprt the performing of daily operational tasks

encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks

withdrawing cash from an ATM, making an airline reservation, purchasing stocks, daily sales, hourly employee payroll, product orders, shipping an order

market, industry, and economic conditions, make ad-hoc decisions, trends, sales, product statistics, and future growth projections, cost/benefit analysis, sales forecast, market trends, industry trends, and regulations

Timeliness, Uniqueness, Consistency, Completeness, & Accuracy

1) online customers intentionally enter inaccurate information to protect their privacy
2) info 4m diff systems have diff entry standards & formats
3) Call center operator enter abbreviated or errorneous info by accident or to save time
4) 3rd party & external info contains inconsistencies, inaccuracies & errors

1) inability to accurately track customers
2) Difficulty in identifying valuable customers
3) Inability to identify selling opportunities
4) Marketing to nonexistent customers
5) Difficulty tracking revenue due to inaccurate invoices
6) Inability to build strong customer relationships

Hierarchical
Network
Relational

Information is organized into a tree-like structure (using parent/child relationships) in such way that it cant have too many relationships

A flexible way of representing objects and their relationships