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Incentives to international strategy
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1. extends a product life cycle
2. gain easier access to raw materials 3. opportunites to integrate operations on a global scale 4. opportunites to better use rapidly developing technologies 5. gain access to consumers in emerging markets |
Basic benefits of international strategy
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1. increased market share 2. economies of scale and learning
3. location advantages |
Steps of international strategy
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1. identify international opportunites (basic benfits: increased market size, econ of scale/learning, locational adv)
2. explore resources & capabilities (international strategy: either international business-level strategy OR corporate: multidomestic, global, or transnational strategy) 3. use core comps (modes of entry: exporting, licensing, strategic alliances, acquisitions, new wholly owned subsidiary) 4. management problems and risk 5. strategic competitiveness outcomes: improved performance OR enhanced innovation |
International strategy
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Strategy through which the firm sells its goods/services outside its domestic market
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Determinants of national advantage - influencing a firm's choice of international business-level strategy
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1. Factors of production
2. Demand conditions 3. Related and supporting industries 4. Firm strategy, structure, and rivalry Surrounding components: Informal institutions - culture; Formal institutions - regulatory; Political |
Multidomestic strategy
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International strategy in which strategic and operating decisions are decentralized to the strategic business units in individual countries or regions for the purpose of allowing each unit the opportunity to tailor products to the local market need for local responsiveness: high
need for global integration: low |
Global strategy
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International strategy in which a firm's home office determines the strategies business units are to use in each country or region
need for local responsiveness: low need for global integration: high |
Transnational strategy
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International strategy through which the firm seeks to achieve both global efficiency and local responsiveness
need for local responsiveness: high need for global integration: high |
Environmental trends
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Liability of foreignness and regionalization
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Liability of foreignness
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Set of costs associated with various issues firms face when entering foreign markets; include unfamiliar operating environments; econ, admin, and cultural differences; challenges of coordination over distances (four distances: cultural, admin, geographic, econ)
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Exporting
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Entry mode through which the firm sends products it produces in its domestic market to international markets characteristics: high cost, low control
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Licensing
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Entry mode in which an agreement is formed that allows a foreign company to purchase the right to manufacture and sell a firm's products within a host country's market or a set of host countries' markets characteristics: low cost, low risk, little control, low returns
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Strategic alliances
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Collaboration with another company in a different setting in order to enter one or more international markets characteristics: shared costs, shared resources, shared risks, problems of integration (ex. two corp. cultures)
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Acquisitions (specifically - cross-border acquisitions)
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Entry mode through which a firm from one country acquires a stake in or purchases all of a firm located in another country characteristics: quick access to new markets, high costs, complex negotiations, problems of merging with domestic operations
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New wholly owned subsidiary (greenfield venture)
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Entry mode through which a firm invests directly in another country or market by establishing a new wholly owned subsidiary characteristics: complex, often costly, time consuming, high risk, maximum control, potential above-average returns
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