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The views of the citizenry about politics, public issues, and public
policies; a complex collection of opinions held by many people on issues in the
public arena.
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Public opinion
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The learning process through which most people acquire their
political attitudes, opinions, beliefs, and knowledge.
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Political socialization
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People and institutions
that influence the political views of others.
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Agents of political socialization
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Newspapers, magazines, television, radio, and Internet, and any other
printed or electronic means of communication.
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Media
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Associates, often those close in age to oneself may include friends,
classmates, co-workers, club members, or religious group members. This influence is a significant
factor in the political socialization process.
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Peer group
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A numerical survey of the public’s opinion on a particular topic at a
particular moment.
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Public opinion poll
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In the context of opinion polling, a group of people selected to
represent the population being studied.
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Sample
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A nonscientific poll; a poll in which there is no way to ensure that the
opinions expressed are representative of the larger population.
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Straw poll
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A poll sample that does not accurately represent the population.
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Biased sample
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In the context of opinion polling, a sample in which each person within
the entire population being polled has an equal change of being chosen.
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Random sample
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In the context of opinion polling, the difference between what the
sample results show and what the true results would have been had everybody in
the relevant population been interviewed.
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Sampling error
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A campaign tactic used to feed false or misleading information to
potential voters, under the guise of taking an opinion poll, with the intent to
“push” voters away from one candidate and toward another.
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Push poll
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A test given to voters to ensure that they could read and write and thus
evaluate political information; a technique used in many southern states to
restrict African American participation in elections.
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Literacy test
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A fee of several dollars that had to be paid before a person
could vote; a device used in some southern states to prevent African Americans
from voting.
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Poll tax
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A clause in a state law that had the effect of restricting the franchise
(voting rights) to those whose ancestors had voted before the 1860’s; one of
the techniques used in the South to prevent African Americans from voting.
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Grandfather clause
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