Chapter 8 Government Notes

Public opinion vocabulary

21 cards   |   Total Attempts: 188
  

Cards In This Set

Front Back
The views of the citizenry about politics, public issues, and public policies; a complex collection of opinions held by many people on issues in the public arena.
Public opinion
The learning process through which most people acquire their political attitudes, opinions, beliefs, and knowledge.
Political socialization
People and institutions that influence the political views of others.
Agents of political socialization
Newspapers, magazines, television, radio, and Internet, and any other printed or electronic means of communication.
Media
Associates, often those close in age to oneself may include friends, classmates, co-workers, club members, or religious group members. This influence is a significant factor in the political socialization process.
Peer group
A numerical survey of the public’s opinion on a particular topic at a particular moment.
Public opinion poll
In the context of opinion polling, a group of people selected to represent the population being studied.
Sample
A nonscientific poll; a poll in which there is no way to ensure that the opinions expressed are representative of the larger population.
Straw poll
A poll sample that does not accurately represent the population.
Biased sample
In the context of opinion polling, a sample in which each person within the entire population being polled has an equal change of being chosen.
Random sample
In the context of opinion polling, the difference between what the sample results show and what the true results would have been had everybody in the relevant population been interviewed.
Sampling error
A campaign tactic used to feed false or misleading information to potential voters, under the guise of taking an opinion poll, with the intent to “push” voters away from one candidate and toward another.
Push poll
A test given to voters to ensure that they could read and write and thus evaluate political information; a technique used in many southern states to restrict African American participation in elections.
Literacy test
A fee of several dollars that had to be paid before a person could vote; a device used in some southern states to prevent African Americans from voting.
Poll tax
A clause in a state law that had the effect of restricting the franchise (voting rights) to those whose ancestors had voted before the 1860’s; one of the techniques used in the South to prevent African Americans from voting.
Grandfather clause