Choose the Correct Option for Business Marketing Management Flashcards

How Well Do You Know About Business Marketing Management? Answer these quiz based flashcards based on Business Marketing Management and check your knowledge. This flashcard is simple and easy to attempt and is more fun-oriented. 

21 cards   |   Total Attempts: 188
  

Cards In This Set

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1) Process analysis focuses on: a) how work is actually done. b) who is responsible for the customer. c) the customer’s needs. the number of steps in between supplier and customer
a) how work is actually done.
1) Which of these is NOT a core process that managers would focus on for improvement opportunities? a) Supplier relationships b) New product/service development c) Order fulfillment d) Employee training
d) Employee training
1) A voluntary system by which employees submit their ideas on process improvements is used in the: a) scope definition phase of process analysis. b) process redesign phase of process analysis. c) performance evaluation phase of process analysis. d) opportunity identification phase of process analysis.
d) opportunity identification phase of process analysis.
1) A voluntary system by which employees submit their ideas on process improvements is called: a) process contribution. b) a suggestion system. c) a brainstorming session. d) a Pareto system.
b) a suggestion system.
1. The step in process analysis that immediately follows the scope definition phase is the: a. document process phase. b. evaluate performance phase. c. redesign process phase. d. implement changes phase.
a. document process phase.
1) The step in process analysis that immediately follows the scope definition phase is the: a) document process phase. b) evaluate performance phase. c) redesign process phase. d) implement changes phase.
A) document process phase.
1) The step in process analysis that immediately follows the process documentation phase is the: a) define scope phase. b) evaluate performance phase. c) redesign process phase.d) implement changes phase
B) evaluate performance phase.
1) The step in process analysis that immediately follows the performance evaluation phase is the: a) document process phase. b) define scope phase. c) redesign process phase. implement changes phase
C) redesign process phase.
1) A systematic approach to process analysis includes the step: a) reengineering. b) integration. c) order fulfillment. d) define scope.
D) define scope.
1) An examination of strategic issues such as possible gaps between a process’s competitive priorities and current competitive capabilities falls in the: a) document process phase of process analysis. b) evaluate performance phase of process analysis. c) redesign process phase of process analysis. d) identify opportunities phase of process analysis.
D) identify opportunities phase of process analysis.
1) The resources that management assigns to improving or reengineering the process should: a) outweigh the consequences. b) match the process’s scope. c) be at risk for less time than the redesign takes. d) be less costly than the total downtime during redesign.
B) match the process’s scope.
1) If a process under analysis is extensive and cuts across several departmental lines, it may benefit from forming a(n): a) brainstorming team. b) benchmarking team. c) steering team. d) implementation team.
C) steering team.
1) Performance measures such as average response times, repair times, and percent defective are referred to as: a) benchmarks. b) metrics. c) targets. d) tactics.
B) metrics.
1) Gaps between actual and desired performance are termed: a) faults. b) metrics. c) opportunities. d) disconnects.
D) disconnects.
1) Once the root causes of performance gaps have been discovered, it is necessary to: a) shift from analytical thinking to creative thinking. b) shift from creative thinking to analytical thinking. c) form a benchmarking team. d) form a steering team.
A) shift from analytical thinking to creative thinking.