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Cards In This Set
| Front | Back |
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5 STAGES
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1) GENESIS
2) SOCIAL UNREST
3) ENTHUSIASTIC MOBILIZATION
4) MAINTENANCE
5) TERMINATION
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GENESIS
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EX: MEN'S MOVEMENT
- LEADERS ARE PROPHETS OR INTELECTUALS
- NO MEDIA RECOGNITION FROM THE PUBLIC
- "LOW PRIORITY" MANY ARE UNAWARE
- FEW TAKE IT SERIOUSLY
- RECOGNIZED IN RETROSPECT
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SOCIAL UNREST
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EX: ANTI-CORPORATE MOVEMENT
- LEADERS ARE AGITATORS
- MEDIA LABELS AS MVMNT.
- MANIFESTO STATES BELIEFS AND IDEOLOGY
(GOD VS DEVIL TERMS)
- PRINCIPAL/ SLOGAN UNIFIES (PR)
- FIRST TIME FEELING OF UNITY
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ENTHUSIASTIC MOBILIZATION
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EX: PETA
- LEADERS ARE CHARISMATIC, ORATORY
- MEDIA GIVES FULL ATTENTION, PUBLIC FIGURES VOICE THEIR OPPINIONS
- LITTLE NEUTRALITY
- HIGH INTESITY RECRUITMENT
- "SICK AND TIRED OF BEING SICK AND TIRED".. WHICH MAY LEAD TO VIOLENCE
- PEAK OF RESISTANCE
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MAINTENANCE
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EX: WOMENS MOVEMENT
- LEADERS ARE MANAGERS WORKING INTERNALLY
- BECOMES RARELY NEWS WORTHY
- PERSUASION FOCUSES MORE ON WRITTEN WORD
- MEMBERSHIP DECLINES
- SPONTANEITY IS UNACCEPTABLE BECAUSE RIGID ADHEREANCE TO THE ORG IS THE NORM
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TERMINATION
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EX: LUTHERN CHURCH
- MOST LEADERS CONTINUE TO WRK FOR CHANGE, OTHERS GIVE UP
- MEDIA GIVES MORE ACCEPTANCE TO INSIDE MEMBERS, LITTLE ATTENTION BECAUSE MOVEMENT HAS BECOME PART OF THE SYSTEM
- MEMBERS AND SYMPATHIZERS RETURN TO NORMAL LIVES
- MOVEMENT FADES AS IT FATIGUES OR BECOMES NORM FOR SOCIETY
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