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The process whereby we assign meaning to the world around us.
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Perception
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The first stage in the perception process, in which some data are chosen to attend to and others to ignore.
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Selection
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The stage in the perception process that involves arranging data in a meaningful way.
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Organization
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Cognitive frameworks that allow individuals to organize perceptual data that they have selected from the environment. These include physical, role, interaction, psychological, and membership constructs.
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Perceptual schemata
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Categorizing individuals according to a set of characteristics assumed to belong to all members of a group.
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Stereotyping
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The process of determining the causal order of events.
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Punctuation
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The process of attaching meaning to sense data; synonymous with decode.
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Interpretation
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What occurs between and among people as they influence one another's perceptions and try to achieve a shared perspective.
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Negotiation
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The stories we use to describe our personal worlds
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Narratives
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The attitude that one's own culture is superior to others.
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Ethnocentrism
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Possessing both feminine and masculine traits
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Androgynous
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The process of attaching meaning to behaviour.
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Attribution
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The tendency to interpret and explain information in a way that casts the perceiver in the most favourable manner.
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Self-serving bias
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The tendency to form an overall positive impression on the basis of one positive characteristic.
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Halo effect
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A three part method for verifying the accuracy of interpretations, including a description of the behaviour, two possible interpretations, and a request for clarification of the interpretation.
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Perception Checking
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