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Related Flashcards
Related Topics
Cards In This Set
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Consumer Behavior
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Actions a person takes when purchasing and using products and services
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Purchase Decisions Process
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Stages that a lawyer passes through when making choices about which products or services to buy
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Involvement
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Personal, social, and economic significance of a purchase to the consumer
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Motivation
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Energizing force that stimulates behavior to satisfy a need
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Personality
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A persons consistent behaviors or responses to recurring situations
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Perceived risk
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Anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase
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Learning
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Behaviors that result from repeated experience or reasoning.
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Brand loyalty
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Favorable attitude toward and consistent purchase of a single brand over time
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Attitude
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Tendency to respond to something a consistently favorable or unfavorable way
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Beliefs
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Consumers perceptions of how a product or brand performs
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Opinion leaders
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Individuals who have social influence over othersw
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Word of mouth
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People influencing each other in personal conversations
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Reference groups
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People to whom an individual looks as a basis for self-appraisal or as a source of personal standards
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Family lIfe cycle
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A family progressions from formation to retirement with each phase bringing distinct needs and purchasing behaviors
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Culture
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A set of values, ideas, and attitudes that are learned and shared among the members of a group
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