Chapter 18: Price Setting in the Business World

35 cards   |   Total Attempts: 188
  

Cards In This Set

Front Back
Markup
A dollar amount added to the cost of products to get the selling price.
Markup (percent)
Means percentage of selling price that is added to the cost to get the selling price.
Markup Chain
The sequence of markups firms use at different levels in a channel - determines the price structure of the whole channel
Stockturn Rate
The number of times the average inventory is sold in a year.
Average-cost Pricing
Means adding a reasonable markup to the average cost of a product.
Total Fixed Cost
The sum of those costs that are fixed in total - no matter how much is produced. (rent, depreciation, managers' salaries, property taxes, and insurance)
Total Variable Cost
The sum of those changing expenses that are closely related to output - expenses for parts, wages, packaging materials, outgoing freight, and sales commissions.
Total Cost
The sum of total fixed cost and total variable cost.
Average Cost (per unit)
Obtained by dividing total cost by the related quantity
Average Fixed Cost (per unit)
Obtained by dividing total fixed cost by the related quantity.
Average Variable Cost (per unit)
Obtained by dividng total variable cost by the related quantity.
Target Return Pricing
Adding a target return to the cost of a product - has become popular in recent years.
Break-even Analysis
Evaluates whether the firm will be able to break even with a particular price.
Break-even Point (BEP)
The quantity where the firm's total cost will just equal its total revenue.
Fixed-Cost (FC) Contribution Per Unit
The assumed selling price per unit minus the varial cost per unit.